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9 Beauty Brands for Women of Color

Brands created by African-American entrepreneurs with your needs in mind


Beauty is one of the fastest-growing industries in the start-up world. Check out and support these 9 companies founded by people of color.

1. Juvias Place

Chichi Eburu founded her company to create
eyeshadow that will show up on darker skin. Her palates and packaging are inspired by African culture and have quickly become a beauty insider favorite.

2. Form Beauty

Sephora has already picked up form Beauty, created by Tristan Walker. After having success with his shaving company Bevel, Walker wanted to create a line of hair products that would work with every type of hair. Form Beauty offers personal treatment plans created by mixing and matching to service your specific hair.


3. Mented Cosmetics

After struggling to find a “nude” lipstick that was suitable for women of color, KJ Miller and Amanda E. Johnson started Mented Cosmetics. These Harvard Business school alums plan to expand Mented’s products to offer a full cosmetic line this year.

Different is beautiful 〰 #FORMBeauty 📷: @thecgirlinc

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4. Madam CJ Walker Beauty Culture

This company’s namesake is one of the first African-American entrepreneurs to break into the beauty market. Inspired by her success, MDCJW launched a line of haircare products for women of color. The brand’s products target specific hair ailments of African-American women and are available exclusively at Sephora.

"#MCJWBeauty Coconut & Moringa Styling Soufflé did my hair right and gave me the confidence to rock my fro!" – @curly.edgy Exclusively @Sephora.

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5. Beauty Bakerie

Beauty on a Budget! This brand is known for its signature $20 lipsticks long-lasting lipsticks. In competing with the likes of Kylie Jenner in the liquid lipstick category, Bakerie is one of the only companies owned by a black woman—Cashmere Nicole.

6. Fenty Beauty

It seems Rhianna can do anything. The superstar launched this line of foundation, highlight/contour sticks, and concealer for women of color on September 8th. Like her music, Ri’s products are already receiving rave reviews and are available through the website, Sephora, and Harvey Nichols stores.

7. Unsun Cosmetics

Success runs in the family! Frank Oceans mother Katonya Breaux launched this sun-protection line suited for women of color. Regular sunscreen didn’t match her skin tone, so Breaux created a natural, mineral based line that blended with darker skin tones.

Everyday. 📷 @_santanamaria_. Tag your photos with #UNSUNcosmetics for a chance to be featured.

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